FITNESS & WELLNESS
Lot of companies out there promote health and wellness. Whether it be through outdoor apparel or sports gear, their branding is nothing short of remarkable. This project aims to turn your best friends into fitness models with the help of popular icons (to those associated companies: no foul play intended).
Viewing on mobile devices is best in landscape mode.
Viewing on mobile devices is best in landscape mode.
american apparel
I've always admired the clean look of American Apparel advertisements. With that in mind, I was inspired to create spoof advertisements mimicking their designs.
All featured subjects are people I know, 'everyday people' (read: not professional models). Their brilliance in the images below further drives the point that society's standards for mainstream beauty are still very much subjective.
All featured subjects are people I know, 'everyday people' (read: not professional models). Their brilliance in the images below further drives the point that society's standards for mainstream beauty are still very much subjective.